It sounds to me like he did more work than it would have taken to actually build up a following and then go on tour:
But the Los Angeles band Threatin have taken that idea to a level previously thought unimaginable: the band was able to book an entire tour of Europe despite having no fanbase whatsoever, and it’s all in the process of crashing down around them.
To do it, the band’s frontman and leader, Jered Threatin, posed as a nonexistent booking agent / promoter to land the gigs, used faked live footage of allegedly packed shows in L.A., bought Facebook likes, event RSVPs and YouTube views and lied about ticket sales numbers to swindle venue owners and talent buyers into taking on the shows.
(h/t Ace’s ONT)
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